DAN’S BIO IN BRIEF
40+ years of marketing, advertising, business, and research experience
10+ years teaching business and technical writing at Rutgers University
As Project Manager of Consumer Research at Benton & Bowles Advertising, New York, wrote proposals, designed, managed, analyzed, and reported results of major quantitative consumer research studies for General Foods, MONY, and other leading clients.
As Vice President of Account Management, Young & Rubicam Advertising, New York, led the development of major advertising successes for many consumer products, and managed accounts totaling $40M in billings.
As CEO/owner of DWSI, a Marketing and Communications Consultants Group, successfully developed and expanded sales of many major consumer businesses.
As Professor of Business & Technical Writing, taught professional writing courses at Rutgers University, New Brunswick, NJ: