Dan Spink is a recently retired Professor from the Rutgers Writing Program in New Brunswick where he founded and directed the Rutgers Writing Program extension (WPx)—an advanced writing program offering over 40 non-credit, professional writing courses taught by successful writers. When Rutgers ended the WPx program after ten years, Dan founded Dan Spink Writing Coaching LLC (DSWC), an independent writing group offering advanced online writing coaching for working professionals and business executives.
Prior to joining the Rutgers faculty, Dan had over 40 years of successful writing experience in business, advertising, consumer research, journalism, and marketing. His career highlights include the development of the first fully integrated communications plan for AT&T prior to divestiture, the successful introduction of Excedrin PM and General Food International Coffees, the turnaround advertising strategies for Log Cabin Syrup and Jell-O Gelatin, the Connecticut expansion of Sixpence Inns Motels (the most successful budget motel chain in the U.S.), and the first use of computer-conducted consumer interviewing by General Foods and Bristol Myers.
Dan’s writing career includes writing and directing a winning musical production while in college and selling original cartoons to many magazines, including the Saturday Evening Post. During his military service, he won a musical performance contest and appeared on an ABC-TV network show hosted by Arlene Francis. While managing DWSI in New York, his white papers for the IEC Annual Review of Communications were distributed to over 70 universities. He holds an M.S. degree in Communications from the University of Illinois.