Day-to-day documents at work such as emails, letters, presentations, and stand-alone documents with the primary writing goal “to inform.”
PERSUASIVE BUSINESS WRITING $1.99
PERSUASIVE BUSINESS WRITING
Advertising, proposals, sales materials, or any writing attempting to influence reader attitudes or behavior.
COMPANY NEWSLETTER WRITING $1.99
COMPANY NEWSLETTER WRITING
Writing for company newsletters that informs, inspires, and educates employees.
BUSINESS OPPORTUNITY WRITING $1.99
BUSINESS OPPORTUNITY WRITING
Writing that clearly defines a business opportunity and makes it seem doable and promising to the intended audience.
SEVEN SERIOS GRAMMAR ERRORS $2.99
SEVEN SERIOS GRAMMAR ERRORS
Reproduction for re-sale of any portion of this material is strictly prohibited without the written consent of the author, Daniel W. Spink
DAN'S BP&S GUIDE
How To Brainstorm Benefit Promises & Support Methods $2.99
How To Brainstorm Benefit Promises & Support Methods
How to Brainstorm Benefit Promises and Support Methods Dan Spink
DAN’S GLOBAL ORGANIZATION AND FORMATTING OF A BUSINESS LETTER $0.99
DAN’S GLOBAL ORGANIZATION AND FORMATTING OF A BUSINESS LETTER
CONTEXT PHASE: Includes all parts down to the CORE PHASE as labeled above. Usually, the purpose is either Proactive or Reactive and
the writer should make the purpose fully clear in the opening paragraph:
Proactive: The writer is starting the communication thread to inform or ask a question.
Reactive: The writer is reacting to a prior question or request from the addressee—and is responding.
CORE PHASE: Includes all of the facts or other specific information in fulfilling the writing purpose. This is the most important information
and may require many paragraphs to complete